User World
Chat, websites, apps, software and builders run inside one calm login area.
Seed Round open
BLUN Investor Memo.
AI is becoming the new business infrastructure. BLUN bundles websites, software, API access, agents and billing into one system so demand can turn into revenue.
5Companies liveBuilt against real operations
3AI rolesKing, Queen, Prince as product logic
153Countries reachedPrepared for international use
2Commercial tracksSubscriptions and usage-based API
Core thesis
One product for building, operating and using AI.
BLUN connects three areas that are often separated today: a calm user surface, an API console for developers and an admin layer for operations, billing and customer visibility.
API World
Developers use models, keys, usage, wallet and pay-per-use separately on api.blun.ai.
Admin World
Operations, customers, billing, usage metadata and readiness live separately on admin.blun.ai.
Proof
The market is moving fast, and BLUN is built for it.
AI is no longer a feature trend. It is a budget category. The decisive layer is no longer the next demo, but a platform that sells, delivers, measures, bills and operates AI in daily work.
ProductPublic pages, chat, builders, Imagine, Voice, API console and billing as product surfaces.
OperationsAdmin readiness, plan management, OSS/billing status and customer overview.
SalesSelf-service plans, developer usage and partner inflow as separate growth routes.
MomentumCompanies are moving from testing AI to buying it for production: with security, cost control, invoices and clear responsibility.
Two Worlds
Two separate revenue worlds.
Subscription tiers are the predictable base. Pay-per-use API is the enterprise volume lever because budgets, limits, reports and monthly invoices matter more there than one seat price.
blun.ai - ChatSubscriptionStarter, Pro, Pro Max and Enterprise as plan revenue.
api.blun.ai - APIPay-per-useCredits, budget caps and monthly billing in EUR.
Pricing Wedge
premium-positioned, not a discount play.
BLUN King is positioned as a frontier-class alternative: EUR 3 input and EUR 18 output per 1M tokens. At 1B tokens per month with a 50/50 input/output mix, BLUN is around EUR 10.5k.
| Model | Input / 1M | Output / 1M | 1B tokens / month |
|---|---|---|---|
| BLUN King | EUR 3 | EUR 18 | ~ EUR 10.5k |
| Frontier Base | USD 5 | USD 30 | ~ USD 17.5k |
| Frontier Pro | USD 30 | USD 180 | ~ USD 105k |
| Enterprise Reasoning | USD 15 | USD 75 | ~ USD 45k |
That is roughly 40% below Frontier Base, 77% below Enterprise Reasoning and 90% below Frontier Pro. This is a pricing-distance model, not a guarantee of future market prices.
Round Tiers
Three clear round paths.
The matrix makes ticket size, ownership and calculated post-money range visible. It does not replace negotiation, but it avoids vague expectations.
EUR 1M -> 12%
Calculated EUR 8.3M post-money. Best for strategic partners with strong access or operational leverage.
EUR 5M -> 18%
Calculated EUR 27.8M post-money. Mid path for product, sales and first enterprise pipeline.
EUR 10M -> 25%
Calculated EUR 40M post-money. Larger path for faster GPU pool, sales and compliance buildout.
Team
operator-led, not deck-led.
BLUN is built by people and agents who connect sales, operations, product and automation. Mayk and Dieter are the two anchor roles.
Mayk Biletti
Founder & CEO, Vienna. 20+ years vertical software and operating companies as the product base.
Dieter
AI Operator. BLUN's own agent coordinates 20+ specialist agents and runs live 24/7.
Dominik Schenkel
Marketing & Social. Positioning, social distribution and campaign structure.
Florin
Sales DACH. Pipeline, first calls and operating customer acquisition in the German-speaking market.
Markus
Sales DACH. Partnerships, customer contact and closing processes.
Richard Schultzberg
Sales Nordics, Stockholm. Access, network and sales buildout for the Nordic market.
Comparables
Market validation without exit fantasy.
The comparison rounds show how much capital is flowing into European and enterprise AI infrastructure. BLUN's seed is intentionally around one order of magnitude below growth rounds.
Seed to Series B
Seed Jun 2023 USD 113M @ ~USD 260M, Series A Dec 2023 USD 415M @ ~USD 2B, Series B Jun 2024 USD 640M @ ~USD 6B.
Series D
Jul 2024 USD 500M @ USD 5.5B. Enterprise AI with clear B2B positioning.
Series B
Nov 2023 over USD 500M financing round for European AI development.
BLUN's seed at EUR 8.3M to EUR 40M post-money sits clearly below these growth rounds. That is appropriate for pre-release and leaves a healthy markup target for Series A in 18-24 months.
Unit Economics
Model at scale, clearly labelled.
The API figures are projections for scaled operation, not realized revenue. The public tier view shows currency and price status; plan-based account and ARR projections remain open until there is a defensible mix.
~ EUR 2.0k / 1B tokens
Own GPU pool, EU colocation, electricity and amortisation as a utilization model.
~ EUR 10.5k / 1B tokens
BLUN King at EUR 3 input and EUR 18 output per 1M tokens, 50/50 mix.
~ 81%
Calculation: (10.5k - 2.0k) / 10.5k. Scale model, not actuals.
TBD until a defensible mix
The current price status alone does not establish account ACV or ARR. Those require an evidenced tier and conversion mix.
TBD until a defensible mix
A plan-based ARR trigger will be published only with a traceable mix assumption.
Projection, not actuals
API unit economics remain a scale model. Tier-dependent revenue projections remain TBD.
Blended average
Revenue model after a defensible mix decision.
The previous mix assumption referred to a retired tier structure and is no longer used. The current price status alone does not make plan MRR, total MRR or ARR defensible. The separately shown API MRR models 20% API activation with 100k tokens per API-active user and month.
Base case: 5% paid mix
| Users | Plan MRR (TBD) | API MRR | Total MRR (TBD) | ARR (TBD) |
|---|---|---|---|---|
| 100 | TBD | EUR 21 | TBD | TBD |
| 1k | TBD | EUR 210 | TBD | TBD |
| 10k | TBD | EUR 2.1k | TBD | TBD |
| 100k | TBD | EUR 21k | TBD | TBD |
| 1000k | TBD | EUR 210k | TBD | TBD |
| 10000k | TBD | EUR 2.10M | TBD | TBD |
The 1% case remains a conversion sensitivity without an invented tier mix. The API column models 10% activation here; all plan-dependent revenue figures remain TBD until a defensible mix decision.
Only 1% paid conversion
| Users | Plan MRR (TBD) | API MRR | Total MRR (TBD) | ARR (TBD) |
|---|---|---|---|---|
| 100 | TBD | EUR 11 | TBD | TBD |
| 1k | TBD | EUR 105 | TBD | TBD |
| 10k | TBD | EUR 1.05k | TBD | TBD |
| 100k | TBD | EUR 10.5k | TBD | TBD |
| 1000k | TBD | EUR 105k | TBD | TBD |
| 10000k | TBD | EUR 1.05M | TBD | TBD |
Scenario anchor, not a TAM claim: if 1% market penetration equals 5M registered users, this sensitivity model assumes a 500M-user reach universe. No plan-revenue projection is derived from it without a defensible mix.
Market-share view: 1% = 5M users
| Market share | Users | Base MRR (TBD) | Base ARR (TBD) | 1% paid ARR (TBD) |
|---|---|---|---|---|
| 0.01% | 50k | TBD | TBD | TBD |
| 0.1% | 500k | TBD | TBD | TBD |
| 1% | 5M | TBD | TBD | TBD |
| 2% | 10M | TBD | TBD | TBD |
The comparison between investment and plan revenue remains TBD until a defensible tier and conversion mix is approved and the model is recalculated on that basis.
Investment vs. market output
| Market share | Users | Base ARR (TBD) | vs EUR 10M (TBD) | vs EUR 1M (TBD) |
|---|---|---|---|---|
| 0.01% | 50k | TBD | TBD | TBD |
| 0.1% | 500k | TBD | TBD | TBD |
| 1% | 5M | TBD | TBD | TBD |
| 2% | 10M | TBD | TBD | TBD |
Sources for market and conversion assumptions
| Source | Public statement | Used for |
|---|---|---|
| ChartMogul Conversion Report 2026 | Freemium good: 3-5%, great: 8-12%; AI/hybrid good: 6-8%. | Paid-mix benchmark |
| a16z Top 100 Gen AI Consumer Apps 2026 | AI-enabled consumer products can reach hundreds of millions of monthly active users; CapCut is cited at 736M MAU. | Reach ceiling |
| Bessemer State of AI 2025 | AI Supernovas average ~$40M ARR in year 1 and ~$125M in year 2; durable AI Shooting Stars reach ~$3M, ~$12M, ~$40M, ~$103M through year 4. | ARR pace |
| McKinsey Economic Potential of Gen AI | 63 GenAI use cases across 16 business functions could unlock $2.6T-$4.4T of annual value; broader productivity impact reaches $6.1T-$7.9T. | Market pull |
Conversion and reach are benchmark assumptions, not actuals. The visible pricing view does not replace an evidenced tier mix; until then TBD is the only honest plan-revenue value.
Risk + Mitigation
Risks belong in the pitch.
The risks are real, but addressable. BLUN positions them as an operating checklist, not a footnote.
01 Pre-release stageMitigation: 5 own companies as design partners, Stripe live, Q3 paying customer as the next proof point.
02 US frontier prices can fallMitigation: EU sovereignty and agent stack are moats beyond token price.
03 Talent + GPU cost inflationMitigation: operator-led, Vienna+Stockholm cost base, own GPU pool.
04 EU AI Act regulatory shiftMitigation: For BLUN, regulation is more tailwind than risk because compliance is part of the platform.
Revenue
Plan revenue plus usage-based API.
blun.ai remains plan revenue for users. api.blun.ai is the usage-based access layer for developers, teams and enterprise budgets. Both worlds run on the same platform, but with separate login context and navigation.
Starter19 €Monthly euro price · waitlist, no purchase yet.Join waitlist
Pro39 €Monthly euro price · waitlist, no purchase yet.Join waitlist
Pro Max99 €Monthly euro price · waitlist, no purchase yet.Join waitlist
Enterprise199 €Monthly euro price · waitlist, no purchase yet.Join waitlist
Roadmap
The next measurable steps.
The focus is paying customers, API control, admin transparency and a clear separation of user, developer and operator worlds.
Q2 2026Bring Public V2, API console, billing readiness and investor memo together.
Q3 2026Prove paying customers, controlled API usage and usage-based monthly billing.
Q4 2026Operationalize enterprise pipeline, Nordic sales and GPU pool expansion.
Questions
Short answers.
Is this page a financial offer?
No. This page is a product and company overview. Concrete investment or financing questions happen only in direct contact.
How should ticket and equity be read?
As a discussion range, not as a fixed calculation. A concrete share depends on ticket, timing, lead structure and contract.
Where can the current status be seen?
The public pages show product and pricing. Internally, the admin go-live cockpit shows technical readiness for deploy and operations.
Understand BLUN in one conversation.
For investors, partners or strategic questions, there is a direct contact route with clear context.